Prostate Cancer UK TV Commercial

Prostate Cancer UK TV Commercial

Client

Prostate Cancer UK

Agency

BBH London

Role

Original Music Composition

What a piece of work is a man. How noble in reason. How infinite in faculty. … In action, how like an angel. In apprehension, how like a god." William Shakespeare. Our emotive piano and string composition plays over joyous images of guys, including some cancer survivors, shown in various stages of their lives. Actress Zoe Wanamaker delivers the Bard's heightened language with confident resolve. The fact that she's a woman (who lost her father to the disease) imbues the campaign's "Men, we are with you" vow with special power, and reminds us that, ultimately, we're all in this together. "The tone of this film was important to us.” BBH state, “one man dies from prostate cancer in the U.K. every 45 minutes. The disease is quickly becoming one of the biggest killers there is. But rather than wallow in these sober facts, we wanted to challenge category convention and deliver a positive message—that men are worth saving.
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