Nike Air Max Day

Nike Air Max Day

Client

Nike

Agency

UNIT9

Role

Sound design. Music editing. Live event crew.

To celebrate 30 years of Nike’s revolutionary Air Max, UNIT9 defaced the Pompidou in style to celebrate Air Max Day. Using the Paris modern art museum as a screen, they made the first-ever projection mapping on the 180m facade of the Pompidou Centre. Bringing together illustrators, 3D artists, animators and motion graphics specialists, we developed a library of GIF assets – tapping into the language of a digital audience – to tell the story of the revolution and evolution of the iconic Air Max – alongside internet visual history. Working with Nike and UNIT9, Simon created a 6 minute immersive sound design piece, mixing interview recordings with Tinker Hatfield, designer of the Air Max with contemporary music tracks and a custom sound design.
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