For the third year in a row, HP wanted to let the world know that they were ready to play. Simon worked with UNIT9 to create sounds for the worlds first interactive live gameplay event. With live ‘tortures’ dished out to the players if they made a mistake or got shot. the third installment of the yearly live broadcast game show on Twitch.tv—the largest video streaming and gaming platform—at Europe’s biggest gaming convention of the year, GamesCom.
The HP Omen Challenge let fans participate live as they chose which “tortures” to be inflicted on the players in real time. Players sat in specially constructed pods rigged out with 4D effects including electrical surges and sonic booms.