Bose: F1

Bose: F1

Client

Bose

Agency

UNIT9

Role

Sound design. Music production. PA design. Live event crew.

Simon worked with UNIT9, Bose and the Mercedes AMG Petronas Formula One Team to produce a binaural 360-degree audio experience to promote the new Bose QC35 Wireless headphones, designing a multi-sensory installation where you could get fully immersed in the most intense type of audio.

The idea was simple. Give people the chance to experience what it is like to be in the most visceral place on earth—the Mercedes AMG Petronas F1™ garage, just before Lewis Hamilton and Nico Rosberg leave for the race—and experience it through the power of sound.
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