Simon created a 150 meter ring of speakers to cloak the inside and outside of a pitch black running track with a
shadow of sound. Leaving the runner void of any senses, no distractions, no music, no scenery and no comforts.
This was a global platform for ASICS athletes and brand ambassadors from around the world to test a new running
shoe in an extraordinary environment. The experience was developed in collaboration with sports scientists and top
coaches to remove all distractions and encourage runners to stay truly focussed on the mind and body.